TEE’S PR TIPS

10 BRANDING TIPS

1. Hold a Webinar – Creating live, online seminars or webinars is relatively easy these days. Why not hold a webinar relating to your expertise, then promote it as a freebie or special benefit to current customers or to attract new customers?

2. Offer a Guarantee – It’s been shown that guarantees result in more sales. Make an iron clad guarantee, or better yet offer a guarantee that is outlandish and gets noticed…but if ever called on it, be sure you hold up your end of the bargain.

3. Get Reviewed – Use ReviewMe.com to get reviewed.

4. Become an Expert on Q/A Sites – Jump on a Q&A site and be helpful, answer questions related to what you do, become a trusted expert. These should get you going:
* Yahoo Answers
* Wiki Answers
* LinkedIn Answers
* Mahalo Answers

5. Donate to a Charity Auction – Charity auctions are constantly in need of things to auction off and raise money with in the process. You’ll feel good about your donation, and get your name out there.

6. Do a Memorable Giveaway – It gets people talking and that has been a very popular sale for many years now.

7. Go to a Trade Show -If you can find one in your niche – great! If not, go and talk to people…you just never know who will need what you sell.

8. Use your 404 Error Page - You know that “404 Error Page” you get on a website when it can’t find what you were looking for? Well, you can customize that page to say whatever you want. So instead of your visitor seeing “Hey sorry you’re lost”, have it say “Sorry you didn’t find what you’re looking for here’s 10% coupon off our services to make up for it”.

9. Do a Podcast – podcast can be quick, easy, fun, and FREE to produce.

10. Know you USP – What is your unique selling proposition? You first need to know why people should buy from you. Once you do, you’ll have no problem telling them

TEE’S PR TIPS

COMMUNICATING CHANGE… 

When your communication involves change, your goals might include some of the following for your book, product, service or non-profit organization:

• To provide information on your topic, organization or business
• To clarify the reasons for a change
• To describe the benefits of the change
• To draw a picture of the new organization
• To describe how the change will take place
• To provide information on support and resources
• To gather information
• To get input from diverse groups affected by the change
• To learn what issues and concerns are raised by the change
• To get feedback on how the change is operating
• To affect attitudes and behavior
• To show that change is a beginning
• To create an atmosphere that supports the new organization or culture
• To build trust by demonstrating honesty and inclusiveness
• To create a positive, collaborative work environment
• To offer support
• To acknowledge resistance, anger, or sense of loss
• To discuss responses to the change
• To show how loss will be balanced by the advantages of the change
• To provide tools (such as training and information) for managing transitions
• To reduce isolation and foster teamwork

TEE’S PR TIPS

 7  QUICK TIPS TO BUILD PUBLICITY

1) Get Active on Twitter  & Facebook - It takes just a few minutes to make a contribution to Twitter & Facebook and making this a part of your daily business routine is a steady way to build up a network of followers/friends interested in your area of industry.

2) Start a Blog – This needn’t be an everyday thing but posting to a blog a couple of times a week is a way to keep in touch with your customers and to convey more about your business and the market in which you operate to your potential clients.

3) Blog Commenting – Contribute to the conversations on blogs by bloggers in the same niche in which you operate.

4) Forum Discussions – Find and sign up to forums on a related topic to your business. Actively take part and get to know your fellow posters. Try searching for “Your Topic + Forum” in Google to find relevant conversations.

5) Register Your Business with Google Local – Google has been offering local businesses a chance to register their business address and phone number in its local listings for some time

6) Make Your Business Cards Memorable -Choose a design that stands out.

7). Consider Paid Search – Google AdWords is the largest sponsored search result program. While this marketing channel isn’t free, it does fall under budget marketing ideas for new businesses simply because you are able to manage it yourself within a small budget.

TEE’S PR TIPS

Tips to get a CELEBRITY Endorsement and/or Testimonials For Your Book, Product or Event

Getting a celebrity, notable VIP, or leader in your field to give your event, book or product a short testimonial or endorsement (sometimes called a “blurb”) is a great way to boost sales and garner extra publicity.  Remember that this is a trade-off.  You get a testimonial for your cause, book, product and the endorser gets additional exposure and/or credibility.  Below is the five-step process I teach my clients:

1) Choose potential endorsers based on your book’s subject.

2) Ask potential endorsers to write your book’s introduction or foreword.

3) Gather a list of names and contact information.

4) Make it as easy as possible to get a response.

5) Point out the benefits of giving an endorsement.

TEE’S PR TIPS

1. Do your research. Before you ARE ready to contact any media outlets, spend some time getting to know which outlets are likely to cover your subject and familiarize yourself with the style of the reporters that cover your beat and/or the format of the radio and television show hosts.

2. Trends and Forecasting. Look at current events — is anything happening now that relates to your business? Are there any trends that you can share with the media?

3. Share the spotlight.  Offer yourself as an expert as part of a story and can suggest to the media other sources that can also provide useful information on the topic.

4. Training required.   No matter how savvy the spokespeople for your book, company or organization, it is important that proper time is given to craft the message.

5. Quote me.  A reporter can interview many sources for a story and not everyone will always make the final cut. Make sure that you do get included by offering a few sound bites; energy charged quotes that help to bring life to the story that the reporter simply can’t live without.

CELEBRITIES EQUALS ATTENTION

We assist navigating small businesses,  non-profit agencies or diversity groups in association with a Celebrity. We want to connect your marketing message or PR Campaign to celebrities with skyrocketing results!

WE CAN ASSIST IN OBTAINING: Celebrity Endorsements For Products Or Services Build Credibility By Getting Your Product In Their Hands Getting Products In The Right Swag Bags Holding Celebrity Themed Events Hiring Celebrities For Your Event Using Celebrity Voices Star Power Publicity Find Celebrities For Certain Causes.

AS A RESULT THIS MAY ASSIST YOU IN: Becoming a Celebrity Expert in Your Respective Area with the Media Becoming a Celebrity Author Appearing on Television Getting Coverage in Magazines & Newspapers Being an Internet Celebrity

DISCOVER HOW WE CAN AID YOUR SUCCESS BY CONTACTING US!