TEE’S PR TIPS

10 BRANDING TIPS

1. Hold a Webinar – Creating live, online seminars or webinars is relatively easy these days. Why not hold a webinar relating to your expertise, then promote it as a freebie or special benefit to current customers or to attract new customers?

2. Offer a Guarantee – It’s been shown that guarantees result in more sales. Make an iron clad guarantee, or better yet offer a guarantee that is outlandish and gets noticed…but if ever called on it, be sure you hold up your end of the bargain.

3. Get Reviewed – Use ReviewMe.com to get reviewed.

4. Become an Expert on Q/A Sites – Jump on a Q&A site and be helpful, answer questions related to what you do, become a trusted expert. These should get you going:
* Yahoo Answers
* Wiki Answers
* LinkedIn Answers
* Mahalo Answers

5. Donate to a Charity Auction – Charity auctions are constantly in need of things to auction off and raise money with in the process. You’ll feel good about your donation, and get your name out there.

6. Do a Memorable Giveaway – It gets people talking and that has been a very popular sale for many years now.

7. Go to a Trade Show -If you can find one in your niche – great! If not, go and talk to people…you just never know who will need what you sell.

8. Use your 404 Error Page - You know that “404 Error Page” you get on a website when it can’t find what you were looking for? Well, you can customize that page to say whatever you want. So instead of your visitor seeing “Hey sorry you’re lost”, have it say “Sorry you didn’t find what you’re looking for here’s 10% coupon off our services to make up for it”.

9. Do a Podcast – podcast can be quick, easy, fun, and FREE to produce.

10. Know you USP – What is your unique selling proposition? You first need to know why people should buy from you. Once you do, you’ll have no problem telling them

TEE’S PR TIPS

COMMUNICATING CHANGE… 

When your communication involves change, your goals might include some of the following for your book, product, service or non-profit organization:

• To provide information on your topic, organization or business
• To clarify the reasons for a change
• To describe the benefits of the change
• To draw a picture of the new organization
• To describe how the change will take place
• To provide information on support and resources
• To gather information
• To get input from diverse groups affected by the change
• To learn what issues and concerns are raised by the change
• To get feedback on how the change is operating
• To affect attitudes and behavior
• To show that change is a beginning
• To create an atmosphere that supports the new organization or culture
• To build trust by demonstrating honesty and inclusiveness
• To create a positive, collaborative work environment
• To offer support
• To acknowledge resistance, anger, or sense of loss
• To discuss responses to the change
• To show how loss will be balanced by the advantages of the change
• To provide tools (such as training and information) for managing transitions
• To reduce isolation and foster teamwork

TEE’S PR TIPS

 7  QUICK TIPS TO BUILD PUBLICITY

1) Get Active on Twitter  & Facebook - It takes just a few minutes to make a contribution to Twitter & Facebook and making this a part of your daily business routine is a steady way to build up a network of followers/friends interested in your area of industry.

2) Start a Blog – This needn’t be an everyday thing but posting to a blog a couple of times a week is a way to keep in touch with your customers and to convey more about your business and the market in which you operate to your potential clients.

3) Blog Commenting – Contribute to the conversations on blogs by bloggers in the same niche in which you operate.

4) Forum Discussions – Find and sign up to forums on a related topic to your business. Actively take part and get to know your fellow posters. Try searching for “Your Topic + Forum” in Google to find relevant conversations.

5) Register Your Business with Google Local – Google has been offering local businesses a chance to register their business address and phone number in its local listings for some time

6) Make Your Business Cards Memorable -Choose a design that stands out.

7). Consider Paid Search – Google AdWords is the largest sponsored search result program. While this marketing channel isn’t free, it does fall under budget marketing ideas for new businesses simply because you are able to manage it yourself within a small budget.

TEE’S PR TIPS

Tips to get a CELEBRITY Endorsement and/or Testimonials For Your Book, Product or Event

Getting a celebrity, notable VIP, or leader in your field to give your event, book or product a short testimonial or endorsement (sometimes called a “blurb”) is a great way to boost sales and garner extra publicity.  Remember that this is a trade-off.  You get a testimonial for your cause, book, product and the endorser gets additional exposure and/or credibility.  Below is the five-step process I teach my clients:

1) Choose potential endorsers based on your book’s subject.

2) Ask potential endorsers to write your book’s introduction or foreword.

3) Gather a list of names and contact information.

4) Make it as easy as possible to get a response.

5) Point out the benefits of giving an endorsement.

TEE’S PR TIPS

1. Do your research. Before you ARE ready to contact any media outlets, spend some time getting to know which outlets are likely to cover your subject and familiarize yourself with the style of the reporters that cover your beat and/or the format of the radio and television show hosts.

2. Trends and Forecasting. Look at current events — is anything happening now that relates to your business? Are there any trends that you can share with the media?

3. Share the spotlight.  Offer yourself as an expert as part of a story and can suggest to the media other sources that can also provide useful information on the topic.

4. Training required.   No matter how savvy the spokespeople for your book, company or organization, it is important that proper time is given to craft the message.

5. Quote me.  A reporter can interview many sources for a story and not everyone will always make the final cut. Make sure that you do get included by offering a few sound bites; energy charged quotes that help to bring life to the story that the reporter simply can’t live without.

CELEBRITIES EQUALS ATTENTION

We assist navigating small businesses,  non-profit agencies or diversity groups in association with a Celebrity. We want to connect your marketing message or PR Campaign to celebrities with skyrocketing results!

WE CAN ASSIST IN OBTAINING: Celebrity Endorsements For Products Or Services Build Credibility By Getting Your Product In Their Hands Getting Products In The Right Swag Bags Holding Celebrity Themed Events Hiring Celebrities For Your Event Using Celebrity Voices Star Power Publicity Find Celebrities For Certain Causes.

AS A RESULT THIS MAY ASSIST YOU IN: Becoming a Celebrity Expert in Your Respective Area with the Media Becoming a Celebrity Author Appearing on Television Getting Coverage in Magazines & Newspapers Being an Internet Celebrity

DISCOVER HOW WE CAN AID YOUR SUCCESS BY CONTACTING US!

“The more high tech the world becomes, the more people crave high touch service…True or False?”

Empathetic vs. Sympathetic

 

“The more high tech the world becomes, the more people crave high touch service…True or False?” What defines a customer?  What do they look like?  As consumers are we still varied by a wide variety of shapes and sizes, wants, needs expectations, attitudes, and expectations with them to the service transactions?  As an expert event planner, I have learned that when we recognize our customer’s emotional states helps us figure out the best way to be effective and serve them professionally.

 

How would you handle this?

 

• Timid Taylor walks into an event planning meeting looking panicky and stressed.  He is planning a birthday party for his boss, Mr. Anal and has never planned anything.
• Demanding Deloris is the point person for hosting events in her department. The holiday gala is the sixth function for the year. She strolls into banquet hall, knowing exactly what she wants.  Her “you all just stand back and take direction” attitude is evidently noticeable.

 

How do you treat Taylor and Deloris as individuals? Whatever the emotional state of your customers whether they are “cautious” or confident”, it is important to each of them that you understand what they are communicating to you and how they feel about the services you provide.

 

Sympathy involves identifying with or even taking on another person’s emotions. A sympathetic response goes further to a client then dictating their needs. Empathy means acknowledging and affirming another’s emotional state. An empathetic response goes further to a client then anger.

 

What are your thoughts?

Tee Thompson’s Vendor Pick of the Week

“Without leaps of imagination, or dreaming, we lose the excitement of possibilities. Dreaming, after all, is a form of planning. – Gloria Steinem” 

 

If your contemplating planning an event, have last minute details, want to have the “wow factor” unlike any other affair, do not know what to include for with your event preparation budget or want something different or special this pick is the choice.  Please know that this event planning jewel is not limited to small or large weddings, fashions shows, holiday parties, theatrical productions, videos, films or anything else that you can come up with for a function.

 

I challenge you to consider this pick of the week for your next soiree or wedding. After you retain an event planner you must check out www.thelightingguy.net.  The Lighting Guy Company is the best lighting vendor in the event industry in both the local market of Michigan and the national circuit of the US!  If you can imagine, they will take you to the unimaginable with your ideas and concepts.  This team is known as “the illumination transformers”.  The Dave and Kim Reynolds team is professional and talented.

 

Please know how convinced I am, if you want to have a fabulous affair, product launch, any themed party, corporate affair and production that this is the best vendor. Tea Time Events work with them exclusively for lighting.   This is a brilliant show stopper to the illumination of lights! 

 

 

6 Ways to Have a Happy Holiday Event for Guest & Host

 

Tee Thompson the event expert offers 6 things that you must take note of so as to get the best results from your holiday events:

1. Who’s on the guest list? Who are you inviting to your event? As a host, you must know the audience for your holiday event. For example, is your event for a marketing business group, co workers, new clients or prospective clients; Do you know the gender, age group, and flexibility of your invitees?  If your holiday event is comprised of business associates, friends or family it is important to have them engage with each other.   Have a fun – happy holiday activity.  Such as, having pre-determined famous person name tags available and attached to guest.  Have each guest introduce themselves by what the famous person is known for as a celebrity.  For example, “Hello, I am the president-elect, who am I”.  You may create fun rules as to how they can or can not guess what name each guest has.  Guest – ask the host what to bring and honor their request.

2. What’s the theme of your event?  Host – make your event meaningful. Teach them something that they do not know about the holiday theme. Provide them with meaningful and valuable information, or ask each guest what’s their hopes in the year 2009.  Guest can ask their host if they can bring a centerpiece or holiday floral arrangement to go with the event theme.

3. Determine a budget.  Host – try to get as many people to confirm attendance as possible. If your budget allows, make your event as impressive as possible, or add creativity and strong ambiance to your event with things you already have.   Use candles, pine cones, cranberries, ornaments, fresh fruit, bows, wrapping paper and ribbons as quick and inexpensive décor solutions. As a guest keep your commitment if you say your bringing wine, please do not show up with a soft drink instead or unexpected guest.

4. Socialize.  Host - Remember to socialize around! The main purpose of organizing an event is that you can socialize with your invitees face to face. Make them feel welcome and appreciated.   Have a quick and easy menu. As a guest bring fun activities or games for great socialization.

5. Follow up quickly.  Host - After the event, send a personalized “Thank You” email or post card to your invitees.  If you have a family holiday affair, please start or keep a family tradition running.  For example, if your family sings Holiday carols or trade dessert recipes at your party then keep the tradition going by sending the favorite carol in your email or in a holiday card.  If you have invited clients or perspective clients then give them a call afterwards ask them for feedback or suggestions that you may use to improve the next year’s event festivities.   This may breed a good business relationship.  Guest – always send your host a “thank you” host like to know that their guest had a wonderful holiday event.

6.  Avoid Culprits of ineffective planning.  Leave the extravagant event planning and management to the professionals.   If you are a business let your, staff tend to their normal duties often times they have little or no experience in special event planning.  Avoid procrastination and inadequate planning timelines prior to an event.   Not hiring a truly experienced and dedicated event planner to oversee operations to insure everything that is required is done on time is a huge pitfall to ineffective planning.

An effective event planner will ensure that all the 6 things mentioned above get done. If you do not have time or confidence to fulfill the above, do hire a professional event planning & management company to help you to do organize the event.

See Tee Thompson’s Pick: The domino effect of Michigan and “The Big Three”

 

Do we live in a society that focuses only on instant gratification?  Or, are we still strong in forethought?  These questions illuminate in my mind as I approach the worst holiday season for most corporate meeting planners in Michigan where sales are down.  A lot of meeting planners in the area are having more company’s have potlucks this season for festive fun with employees than hiring planners for holiday parties.  This is a residual effect of our economic climate.  For most of America that lives outside of Metro Detroit or Michigan, GM, Ford, and Chrysler’s ailing economics and well needed bailout seems optional.   For small business owners (including myself), this is no option.  A financial guarantee of support is a necessity and a dangerous domino effect to both the automobile industry and the twenty-first century.

 

When bearing in mind if the bailout is optional, consider this as Kathleen Alessandro of NAWBO Greater Detroit Chapter said, “The automotive industry and Michigan was the forefront to the twentieth century for the country, we went from horses to automobiles.  Michigan and the auto industry remain equally vital for the twenty-first century”.  I offer this country and lawmakers an epiphany, Michigan along with the automotive industry is a main artery to the heart of our country’s economy.  This artery carries oxygen to many industries in the twenty-first century; this includes electrical, printing, manufacturing, exporting, importing, and many other secondary supplier components. If the heart has built up alone the walls of the arteries, it leads to congestive heart failure.   At some point the heart stops.  We need to be innovative not destructive because we “shot ourselves in the left financial foot” by not passing legislation.

 

If as a country we can not recognize how the chain reaction of either bailing out or not bailing out ”The Big Three” will command an immediate occurrence, then the default occurrence will forever shift our society as we know it.  Securing a plan is urgent!  We need to choose to support the bail out of the automotive industry and see the benefits of not allowing our country to have an economic collapse. 

 

It behooves me how the media and lawmakers could remain fixated on the mode of transportation “The Big Three” arrived in, opposed to addressing how to expeditiously address a bi-partisan solution.  Now, I am all for having viability and accountability to how the solution is devised.  I do not support sensationalism of airplanes versus resolutions to hundreds of thousands of people the immediate problems affects.  Likewise, I give high accolades to both Senators Carl Levin and Debbie Stabenow of Michigan, for combating for the progression of this industry, the state, and the cities whose tax infrastructure depends on this.  I hope when the lawmakers make a choice for the bailout that the domino effect will be a positive outcome.   This bailout can continue to support the local and national charities, organizations and other multi-leveled businesses that drive financial pillars to the U.S.A.